ARENA WATER INSTINCT

Performance Wear Advertising Campaign

Arena Water Instinct Collection campaign featuring 4 olympic swimming gold medalists, Katinka Hosszu, Sarah Sjöström, Adam Peaty and Gregorio Paltrinieri. Shot in Rome, Italy and Birmingham UK. We were tasked with creating a selection of images incorporating each athlete’s Instinct Icon, represented in digital illustrations. Katinka Hosszu was photographed in her famous role as the Iron Lady. All action shot at full speed using Profoto strobes. Captured with Nikon. No water involved!