BLEED FOR ENGLAND
This was a wonderful campaign shot before the Rugby World Cup in 2015. The message that ran through the series of adverts alongside a TVC was encouraging people to step up in the UK and safe a life, give blood. A host of English rugby legends were involved. The campaign was a huge success seeing the numbers attending walk in donor centres rise considerably. It was a pleasure to be involved. Captured on Nikon
Reportage photography, rugby photography, nhs photography, give blood, 2003 World Cup rugby stars.